NIKON TO EXHIBIT NEW Z 9 TECHNOLOGY AT ADOBE MAX 2022 CONFERENCE

The CAI is a community leading the global effort to promote the adoption of secure provenance and attribution data for digital content to counter the rise of misinformation.

The Z 9 will be showcased during this year’s Adobe MAX 2022 Creativity Conference in Los Angeles.

Nikon believes in protecting the work of individuals and enterprises, not just within the imaging industry, but beyond. This development follows a significant moment in October 2021, when Nikon was the first camera manufacturer to join the CAI and C2PA (Coalition for Content Provenance and Authenticity), to protect the rights of content creators and consumers with digital provenance and attribution.

Nikon is developing a function that supports confirming the authenticity of images by attaching information to include their sources and provenances. Facilitating the detection of image falsification and unauthorised use as well as fact checking will help protect images from misuse.

Nikon will continue its efforts to resolve these issues by furthering the development of its image provenance function. In addition, Nikon will contribute to the further development of imaging culture by working towards a society where creators, publishers, and the media are able to conduct their creative and business activities with peace of mind.

FOOTNOTES:

¹ The objective of Nikon’s exhibition is to announce that the image provenance function is currently developing. Use of the Nikon Z 9 for this exhibition does not mean or imply this specific model will one day be equipped with this function.